AG Real Estate opens the first Pop Up Star at the Westland Shopping Centre
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08 November 2019

AG Real Estate opens the first Pop Up Star at the Westland Shopping Centre

AG Real Estate Corporate

The shopping centre will play host to a unique and innovative concept: the Pop Up Star.

The Westland Shopping Centre, one of the largest shopping malls in Brussels owned by AG Real Estate, is about to get a makeover from a new repositioning and major alterations in line with developments in urban shopping centres.

At the start of these works and in line with this new momentum, the shopping centre will play host to a unique and innovative concept: the Pop Up Star. This commercial section will feature events for all audiences: pop culture, inspiring personalities and exclusive products! This initiative is a cross between the trendy “pop up store” concept and the creation of an exclusive entertainment venue in a must visit location in Belgium. 

Serge Fautré, Chief Executive Officer of AG Real Estate, underscores: “We need shopping areas which are not just stores but also places of discovery that generate emotion.”

Live, Shop, Play at the Westland Shopping Centre!

In a facility of more than 1,000 m² of fully flexible floor space, visitors will live to the beat of meet and greet with influencers and personalities that are making headlines on the social media and in the world of cultural entertainment (artists, actors, singers, comedians, etc.). To complete this concept, the partners of the project have created a multi-discovery area: Panini exchange, Friends Corner, which is a replica of the café chain Friends, surprising merchandizing, gaming area (console and PC), including the famous Fornite, virtual reality, pop culture, digital wheel of fortune, etc.* -- something to satisfy every generation in other words. The new action stems from a determination to enrich the shopping experience of visitors by offering a complete and diversified customer itinerary.

To implement innovative concepts, AG Real Estate reasserts yet again its position of major player in the commercial real estate sector and is investing in a modern, dynamic and welcoming future.

* The partners of the first Pop Up Star are: Panini Belgium, Yolloh, Coca-Cola, Road Sixty Geek, Ledcom, Fortnite, Playstation, etc.

About AG Real Estate

AG Real Estate is an integrated real estate operator active in Belgium, France, Luxembourg and on certain European markets with expertise in different lines of business: Asset & Property Management, Development & Construction Management, PPP and real estate financing, as well as in Car Park Management through its subsidiary Interparking.

A city stakeholder, AG Real Estate has a workforce of more than 250 employees with varied profiles and skills.

With a portfolio under management (for its own account and on behalf of third parties) of more than €6.5 billion, AG Real Estate strives to address responsibly the new urban needs and is implementing a sustainable development policy to give even more sense to its projects.

About Movietown

Movietown has manage to position itself as an indispensable agency in “contemporary” marketing in less than three years – in the digital world, with its national influence marketing department (macro and micro influencers) as well as an event agency for major advertisers.  Agility remains the agency’s strength and priority to meet this ongoing challenge of innovating for its clients day in and day out. -

Roxane Decraemer
AG Real Estate Corporate

Roxane Decraemer

Strategic Marketing, External Communication & PR Manager

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Aurore Moens
AG Real Estate Corporate

Aurore Moens

Communication & PR Manager

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