Clean the City: A City2 action for Zero Waste Belgium and the city centre
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11 December 2019

Clean the City: A City2 action for Zero Waste Belgium and the city centre

AG Real Estate Corporate

Through its urban identity, City2 takes part in the renewal and beautification of the City of Brussels by inaugurating its first major civic action “Clean the City.”

Through its urban identity, City2 takes part in the renewal and beautification of the City of Brussels by inaugurating its first major civic action “Clean the City.”

As ambassadors, Alex Germys (producer and DJ), Kody (comedian), Ryad Mehry (boxing champion), Aurélie Van Daelen (influencer) and Vincent Vanasch (goalkeeper of the Red Lions) support the project enthusiastically and are raising awareness among their audiences through the social media.

“Clean the City”: An action undertaken with a 3-step approach

  • Collection

In consonance with the “European Week for Waste Reduction,” City2 invited all citizens in the city centre to show their interest for the environment openly by taking part in the collection of plastic waste until 25 November.

The operation was evidently successful, as 2200 litres of plastic waste (or 88 kg) were deposited in 10 days in the container placed near City2.

  • Recycling and processing

In association with an artist* of their respective choice, the ambassadors are going to create conceptualized objects jointly before the audience’s very eyes, thanks to a 3D printer, developed by the Belgian start-up The One Project in cooperation with Colossius. More specifically they will create 5 customized giant hashtags, bearing a message from each ambassador relating to sustainability – emblematic objects and symbols of an era.

  • Rehabilitation

City2 will reserve 5 exhibition grounds dedicated to these hashtags. An auction will be organized in the beginning of 2020 and the 5 works could then shine in their new environment.

60% of the selling price will be allocated to “Zero Waste Belgium,” which will raise awareness among the general public about waste management and wastage. 40% will be allocated to the ambassador for a cause of his or her choice.

City2 is giving positive and engaging impetus here and is keen to impact its direct environment by motivating citizens to keep up the good work #Itsup2you !

City2, It’s Brussels! #re.born #re.visit #re.love

* The painter Cash, the visual artist Mimi Love ART, the painter and designer Pache, the illustrator Smash Seno and the tattoo artist Jean-Philippe Michot. More information on: www.facebook.com/city2brussels

About City2

City2, whose owner is AG Real Estate, is the largest shopping center in the heart of Brussels and covers an area of ​​34,000m² spread over 4 levels. Since its renovation completed in September 2019, City2 is reaffirming itself as the urban and diversified commercial center of the capital.

City2 welcomes more than 12.5 million customers a year and enjoys a strategic location on the most important commercial axis of the city center of Brussels.

About AG Real Estate

AG Real Estate, a wholly owned subsidiary of AG Insurance, is an integrated real estate operator active in Belgium, France, Luxembourg and on certain European markets with expertise in different lines of business: Asset & Property Management, Development & Construction Management, PPP and real estate financing, as well as in Car Park Management through its subsidiary Interparking.

A city stakeholder, AG Real Estate has a workforce of more than 250 employees with varied profiles and skills. With a portfolio under management (for its own account and on behalf of third parties) of more than €6.5 billion, AG Real Estate strives to address responsibly the new urban needs and is implementing a sustainable development policy to give even more sense to its projects.

https://youtu.be/UNOLIBhyR4Y

Roxane Decraemer
AG Real Estate Corporate

Roxane Decraemer

Strategic Marketing, External Communication & PR Manager

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Aurore Moens
AG Real Estate Corporate

Aurore Moens

Communication & PR Manager

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