Countdown has begun for “Art For All”!
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24 February 2022

Countdown has begun for "Art For All"!

AG Real Estate Corporate

"Art for All" is an artistic, collaborative, local and fun project, organized by the BLSC and the largest shopping centers and retail parks in Belgium and Luxembourg. An ambitious initiative in which 5 AG Real Estate shoppings participate: Galeries St Lambert, City2, Anspach - The Mint, Ninia Shopping and Gent-Zuid.

"Art for All" is an artistic, collaborative, local and fun project, organized by the BLSC and the largest shopping centers and retail parks in Belgium and Luxembourg. An ambitious initiative in which 5 AG Real Estate shoppings participate: Galeries St Lambert, City2, Anspach - The Mint, Ninia Shopping and Gent-Zuid.

Objective: to propose an original work of art that will sublimate the shopping while involving a maximum of local communities: schools, sports teams, shopkeepers, customers, visitors, ... The different creations proposed by the participating shoppings will be submitted to a public vote.

The Galeries St Lambert kicked off this week with the presentation of their Coq'ART project, a magnificent rooster made of recycled steel by the artist Kalbut DSGN, to be filled in with feather-shaped post-its on which the people of Liège will be able to express their pride in their city and region.

At City2, the choice fell on the realization of a digital work of art, with the artist Benjamin Spark, specialized in NFT. A call was launched to students at Brussels art schools to encourage their participation. The result will be exhibited on the large 40m² screen installed in the heart of City2. The auction will be organized on the internet for the benefit of the association "Pont des Arts".

At the other end of the rue Neuve, and more precisely at the Galeries Anspach and The Mint, a large wish tree will be created with the collaboration of the artist Christian Bogaert. Surrounding communities such as schools, a youth center, and the shops of the galleries will be able to decorate it with flowers from old plastic bottles during workshops that will start on February 23.

Ninia Shopping will focus on weaving the link between its communities with colorful threads to be pulled between different keywords. Once the work is finished, the number 20, symbol of the 20 years of existence of Ninia Shopping, will appear on the 2m² monolith and will take its full meaning. An auction will then be organized for the benefit of a local charity.

Last but not least, a fresco of more than 130 m² with an illustration of the city of Ghent and its emblematic monuments will be put up at the main entrance of the Gent Zuid shopping center. The people of Ghent will be invited to express their creativity in coloring this unique mural and to make the beauty of their city shine through this collaborative work. The illustration can also be downloaded in a smaller format and colored at home by the children, who may have the chance to win some great prizes.

These monumental works, on display until at least March 25, allow the participating AG Real Estate shopping centers to connect with their visitors in a collaborative, creative and unifying way. 

 It's time for creativity and public voting!

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Aurore Moens
AG Real Estate Corporate

Aurore Moens

Communication & PR Manager

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Roxane Decraemer
AG Real Estate Corporate

Roxane Decraemer

Strategic Marketing, External Communication & PR Manager

Contact